Why Exhibitions?
Why spend your marketing budget on exhibitions?
Exhibitions provide a cost effective way to deliver a number of sales and marketing objectives from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc.
- Visitors attend trade shows to be sold to!
- All senses marketing – the only marketing form where you can taste, smell, touch, see and hear new products – allowing your potential customers to get a better understanding of your products
- Meeting the industry all in one place, including competitors and customers
- One 2 one conversations rather than mass marketing communication, where chemistry can be developed and relationships formed
- Fulfilling sales and marketing objectives. Events can be used to deliver a number of sales and marketing objectives, from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc
- When purchasing the stand space you are also purchasing press coverage, in newspapers, trade journals and industry websites
- Visitors attend trade shows to do 2 years product sourcing in one day
- Face to face communication with potential customers is far stronger that via telephone or email. Visitors have the ability to experience your products first hand- something that is not always possible in a meeting.
We deliver a quality audience with a total PR and marketing spend of over £1.3 million
Food & Drink Logistics is organised by William Reed Business Media which has a proven track record of producing market leading print and exhibitions media, by means of informative and entertaining editorial content and effective promotion to deliver quality visitors. Food & Drink Logistics Show will work harder for your marketing budget than any other medium. The Show will be promoted not only through bespoke marketing material but through promotional activity for co-located shows Food & Drink Expo, Foodex, Baking Industry Exhibition, Convenience Retailing Show, Café+ @CRS, IFFE and Off Licence Show.
TICKETS
2.4 million sent out to magazines, associations and key industry buyers.
EMAIL CAMPAIGNS
Targeted emails will be sent on a regular basis to over 200,000 contacts, equating to over 1.2 million email broadcasts.
ADVERTS & PR
Awareness building adverts and editorial can be found in all the major titles in the trade press, including; The Grocer, Food Manufacture, Convenience Store & ProWholesaler as well as specialist logistics titles.
NEWSLETTER MAILING
320,000 newsletters sent out to pre registered visitors and key industry buyers. This is the key mailer updating the visitors on with full details of the shows Live Events new product information and reasons to attend.
TELEMARKETING
Over 20,000 key industry buyers will be personally contacted by telephone to ensure their attendance.
ONLINE MARKETING
Buttons, banners & a pay per click campaign.
Exhibitor Self Promotion We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show:
- free web banner
- free personalised e ticket
- free web entry
- free invitation tickets
